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Displaying 2 articles of 2 total result(s).
Original Article

Involving Banks In Social Projects Through Marketing Alliances

Alla A. Kushnareva
,
Nathalia V. Khmelkova
,
Elena Y. Nadezhdina

Keywords: Marketing alliances, social projects, corporate social responsibility, socio-ethnical marketing, the non-profit sector

Article no: 25

Pages 216-227

Doi: 10.15405/epsbs.2018.04.25

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